The proposal
West Hollywood is staring down a potential skyscraper moment. The city's Planning Commission is set to vote on October 1 regarding a massive 34-story mixed-use tower at 1000 North La Brea Avenue. The project, backed by developer CIM Group, aims to replace an old concrete plant and a vacant warehouse with a 352-foot-tall structure.
Why it's a big deal
This isn't your average build—it's highkey massive. The proposed height of 34 stories would blow right past the city's current 90-foot (eight-story) cap. To make the math work, the developers are proposing a floor-area ratio (FAR) of 9.85, which is way above the standard 3.0 limit.
What's in it for the city and renters
The math on the units is where it gets interesting for your wallet. The development includes 514 total apartments. Per the city’s Inclusionary Housing Ordinance, 128 of those units—exactly 25%—will be set aside as affordable housing. The breakdown covers very low, low, and moderate-income tiers, and these units will share the same amenities as the market-rate apartments, including the pool deck, gardens, and rooftop space.
There's also a revenue play here: the building will feature six integrated billboards, and the city of West Hollywood is set to snag 20% of the adjusted net revenue from those displays.
Why it matters
Real talk: housing inventory is the main character in California's economic struggles. By adding 514 units, the city is betting this project will help them hit state-mandated housing goals. With 68 public letters already filed in support, it looks like the vibe is currently pro-development. If the Planning Commission gives the green light, it still needs final approval from the City Council to officially change the skyline.
