The New Era of DCC
Two decades after Making the Team first hit our screens, the Dallas Cowboys Cheerleaders have officially entered their Netflix era with America’s Sweethearts. While the NFL squad’s record might be giving 'needs improvement' this season, the cheerleaders remain main character energy personified.
Forget the days of barely making rent. Thanks to a 400% pay bump as of June 2025, the income situation has shifted, but the real bread and butter is now social media. Longtime choreographer Judy Trammell shared that while she once fought against the influencer pivot, the girls are absolutely crushing it now. Alum Jada McLean noted she makes anywhere from $5,000 to $50,000 per brand deal, allowing many to ditch the soul-crushing 9-to-5s.
The Grind is Still Real
Despite the glow-up, the hustle remains top-tier. Alum Megan McElaney previously documented her reality of working a full-time marketing job, a side gig as a makeup artist, and nightly practice until 11 p.m. It’s giving intense time management.
Physical toll? Still high-key present. The signature jump splits have left dancers like Caroline Sundvold dealing with hip and foot surgeries. And don't get it twisted—the aesthetic standards are still strict. No red lips, no red nails, and you better believe those iconic uniforms still require nude hosiery.
Why it matters
The shift from 'minimum wage' vibes to influencer royalty proves the DCC brand is evolving with the times. They’re no longer just sidelines performers; they’re high-earning digital creators balancing elite athleticism with the modern creator economy. The dream is still alive, but it’s definitely upgraded.
