The Schiaparelli Vibe Check
If you haven't been obsessing over Schiaparelli on your FYP lately, where have you been? From Kylie Jenner’s viral lion head dress to Bella Hadid’s iconic gold necklace, the house is living rent-free in everyone's heads. Designer Daniel Roseberry recently debuted his latest collection in Paris, and let’s just say he’s in his "aerodynamic era."
He’s currently training for the New York City Marathon, and it lowkey showed. The runway featured super chic, simple stretch cocktail dresses that felt way more practical than your average haute couture. But don't worry, the brand's signature surrealist energy was still there—think gold-foiled details and those classic peekaboo fabrics we’ve come to expect. Roseberry noted that while the brand is small, its voice is huge. The best part? What you see on the runway is exactly what you can buy. Say less.
The Loewe Shift
Schiaparelli isn’t the only house with an American pulse. Jack McCollough and Lazaro Hernandez, who now lead Loewe, are bringing a whole new energy to the iconic Spanish brand. They’ve swapped some of the high-concept artiness for an American levity that feels fresh, playful, and honestly, a total W.
We’re talking backwards baseball caps hitting the Paris catwalk and basketball-vest-inspired slip dresses that look like they belong in a summer Pinterest board. They balanced that relaxed American pragmatism with Spanish drama, proving that you can have high fashion without taking yourself too seriously.
Why it matters
Fashion is shifting. These American designers are proving that you don't need to be a massive mega-brand to dominate the conversation. By mixing surrealist art with, like, literal sports-inspired comfort, they’re making high fashion feel more like a vibe we can actually get behind.
