The iPad rollout
If there’s any doubt that Meta is going all-in on AI, peep the timeline: their Muse assistant just landed on the iPad. For context, it took Instagram about 15 years to get a dedicated iPad app, but Muse hit the tablet just one month after launching on your phone. To be fair, Muse is pretty text-heavy, so it doesn't need to stress as much about fancy image formatting or high-res video layouts, making the port a bit of a W for them.
By the numbers
Since dropping on iOS and Android on September 8, Muse has already racked up over 6.6 million installs, according to market intelligence firm Sensor Tower. It’s essentially a personal assistant that you link to your life—emails, calendars, bills, and more—so it can handle boring stuff like booking reservations or ordering groceries for you.
The 'connector' game
Meta is scaling up its "connectors," which are basically the plugins that give Muse access to your other apps. With the iPad update, they’ve added a ton of pro-level tools like Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom. They also brought in Notion and Granola, plus some retail heavy hitters like Best Buy, Gap, Sephora, Walmart, and Wayfair so the AI can shop on your behalf.
The bot problem
Real talk: this tech is still a bit of a work in progress. Sometimes websites freak out and block Muse because they can't tell the difference between a helpful AI agent and a shady bot. To fix this, Meta announced it’s working with industry partners on an open standard so AI agents can properly identify themselves. It's giving "growing pains," but they’re clearly trying to build an ecosystem that actually stays online.
Why it matters
Meta is trying to pivot from just social media to being the main character in your digital life. By making Muse available on iPad and stuffing it with business-grade integrations, they’re signaling that they want this AI to be your go-to productivity hub, not just another app that sits rent-free in your folder.
