The double standard

If it feels like the vibes are off on social media, you’re not alone. OnlyFans creators, who already deal with a constant grind to keep their accounts visible, are officially over Meta’s latest tech move. Meta launched Muse, an AI agent that can manage your life, sync your calendar, and—in a plot twist that has the adult industry side-eyeing the company—engage in X-rated, explicit sexting with users.

For creators like Vanniall, who lives in NYC and has over 100,000 Instagram followers, the frustration is real. She told WIRED her account is currently restricted and she’s constantly fighting moderation appeals. The fact that Meta is raking in cash from an AI agent that talks dirty while human creators get shadowbanned for just existing? It’s not sitting right. “It's not fair that they get to pull money out of people with their sexually active AI agent, but they won't let real people, real adults, engage in any sort of sensuality or sexuality,” she said.

Why it’s complicated

Meta spokesperson Tracy Clayton argues that private, one-to-one conversations with an AI agent are totally different from the public marketing of adult services on a social platform. But for performers, the math isn't mathing. Jiz Lee, an OnlyFans creator and veteran in the queer adult industry, points out that human creators are being pushed to platforms like X or Bluesky just to be seen, while Meta’s AI gets a pass on explicit text.

Many in the industry trace this back to the 2018 FOSTA-SESTA law, which forced a massive wave of censorship across the web. Lee notes that the lack of data transparency is another major red flag: creators are left wondering if their own work was used to train these AI agents without consent or compensation.

Future of the creator economy

Some creators, like Tony Genius, think the industry is at a crossroads. While he uses basic AI tools for marketing, he’s worried about a future where fully AI-generated content might displace human performers entirely. He even suggested that if Meta really wanted to support the 18+ crowd, they’d build a dedicated, safe space for adult creators instead of just focusing on an AI bot.

Why it matters

Real talk: This is a textbook example of corporate hypocrisy. Big tech companies are more than happy to profit from "edgy" AI tech that generates revenue, but they continue to make it impossible for actual human sex workers to build a living. For creators like Vanniall, the message is simple: keep your data, don't download the app, and don't trust Meta to play fair.