The Bane look is back, but for science
If you’ve ever wanted to channel your inner Batman villain while working on your cardio, PNOĒ has you covered. Their new device, the PNOĒ 2.0, looks straight out of Gotham City—it’s a face mask that covers your nose and mouth and straps around the back of your head. But instead of causing chaos, it’s designed to help you live longer by analyzing exactly what you’re breathing out.
The “Ok, but why should I care?” factor
Real talk: metabolic testing has been around for over a century, but it’s usually been stuck behind the heavy, expensive gear found only in hospitals or sports labs. Unless you’re a pro athlete or hitting up an elite wellness retreat, you’ve probably never had access to it. PNOĒ is trying to change that by making the tech portable and, starting October 1, fully self-administerable. You literally just strap the mask on, hit a button, sit for eight minutes, and you’re done.
What is it actually tracking?
The mask measures 23 different biomarkers, including your VO₂ max—the gold standard for how well your body uses oxygen—and metabolic flexibility, which basically tracks how efficiently you switch between burning carbs and fat. It’s giving “smart scorecard for your body.”
No, it’s not a doctor
Don’t get it twisted—this isn't a medical device. CEO Apostolos Atsalakis says it’s more like a scale for your metabolism. It’s not FDA-cleared to diagnose conditions like cancer, though the company hopes their massive data collection might eventually lead to that in a few years.
Why it matters
VO₂ max has become a total buzzword in the longevity community, and PNOĒ is betting that people want more than just an estimate from their Apple Watch or Garmin. By selling a “business in a box” subscription model to gyms, hotels, and spas like Equinox and Restore Hyper Wellness, they’re positioning themselves in that sweet spot between a basic wearable and a full-blown medical exam. It’s highkey a massive pivot for an industry that’s usually pretty gatekept.
