The brush that's smarter than you are
Philips just dropped the Sonicare Next-Generation DiamondClean 9900 Prestige, and it’s officially giving "over-engineered." It’s now available in the U.S. and Europe for $379.99—which is a decent W considering it’s cheaper than the Dyson CameraJet, which is currently retailing for $499.
So, what are you actually paying for? The toothbrush features a built-in touchscreen that lets you cycle through eight cleaning modes and three intensity levels. It also uses a "12-segment mouth map" to show you exactly which parts of your teeth you’ve covered and where you might need to show a little more love.
The AI deep dive
Beyond the screen, the brush is packing a third-generation AI model and something Philips calls “SenseIQ.” There’s a light ring on the base that changes color to let you know if you’re scrubbing too hard, but the brush goes a step further: it automatically adjusts its vibration intensity in real-time based on your technique. Essentially, it’s lowkey trying to prevent you from damaging your gums before you even realize you're doing it.
Why it matters
Look, we’ve been brushing our teeth with basic plastic sticks for decades and doing just fine, so putting a touchscreen on a toothbrush is definitely a choice. If you’re a total tech stan who wants data-driven dental hygiene, this might be your new obsession. But for most of us, it’s worth asking if we really need an AI assistant for a two-minute morning task. If you’ve got $380 to spare and a desire to gamify your oral health, say less. For everyone else, maybe just stick to your regular brush.
