The Lot Problem
Ever walk past a car dealership and wonder why those rides just sit there for months? Turns out, it’s a massive waste of resources. Igor Dobrianskyi, founder of the startup MyMonthlyCar, noticed that while thousands of cars sit on lots depreciating, people needing flexible transport are stuck with expensive, short-term rental options.
How it works
MyMonthlyCar is officially part of the 2026 Startup Battlefield 200, and it’s lowkey shaking up the rental space. Instead of your typical weekend rental, the platform focuses exclusively on month-to-month leases from local dealerships. The kicker? It’s not just a rental service; it’s a lead-gen tool for dealers. Every car listed is also a potential rent-to-own vehicle.
"We basically bring them the clients who potentially can buy this car as well," Dobrianskyi noted. The business model is simple: no upfront listing costs for the dealers, but MyMonthlyCar takes a 10% cut of every transaction from both the dealer and the renter.
The fine print
The startup is currently bootstrapped, but the founders have big vibes for the future. They’ve already got seven dealerships on board and are finalizing an insurance program—which is highkey the most important part of this whole operation. Once that goes live later this year, they’re aiming for 100 dealerships and $300,000 in revenue in year one, with hopes of scaling that to $42 million over five years.
They’re also planning to raise a seed round soon to build out more tech, including an AI tool to help dealers figure out which cars they should actually be renting out versus selling.
Why it matters
It’s giving efficiency. By turning idle inventory into active revenue, MyMonthlyCar could fix a weird gap in the market. If they can nail the insurance side and scale, it might actually make getting a car for a few months less of a total headache.
