The vibe check at Meta Connect
Mark Zuckerberg just went all-in on AI at Meta’s latest Connect event. While rivals like OpenAI and Anthropic are chasing the enterprise bag, Meta is leaning hard into consumer vibes with Muse. It’s a new AI agent designed to live in your pocket, and it’s lowkey giving Tamagotchi energy—though Meta insists it’s for adults only.
Is it a W or a L?
TechCrunch’s Sean O’Kane took Muse for a spin and found it to be a bit of a mixed bag. On one hand, it’s actually pretty smart—it prompted him to search for unclaimed money, and he’s actually got a check coming in the mail. No cap, that’s a pretty solid flex.
But once the novelty wears off, the plot thickens. O’Kane pointed out that after that initial "party trick," the agent struggles to provide long-term utility. It’s meant to eventually manage your credit cards, subscriptions, and personal emails, but that’s where the vibes get off.
The trust wall is real
Real talk: Giving Meta access to your personal financial and email data is a huge ask. While Apple’s new iOS integration with Siri feels like a trusted partner for on-device controls, Meta’s entire business model is built on serving you ads. As O’Kane noted, the argument that "more data equals better ads" is a fever dream most of us aren't trying to live in.
For now, Muse is playing it cool, not immediately scraping your Instagram or Threads data, but the app is clearly designed to eventually suck in that context to learn everything about you. Whether you’re down to hand over the keys to your digital life for a few AI perks is the real question.
Why it matters
Meta is trying to leverage its massive user base to make AI part of your daily routine. If they pull it off, it could be a game-changer for consumer tech—but until they solve the massive trust gap regarding privacy and ad-targeting, it’s highkey a hard sell for many users.
