New Tech Vibes
It’s official: BTS’ V is the latest global brand ambassador for the London-based tech brand Nothing. The superstar is helping launch their new Headphone (1) Pro, the company’s highest-quality audio gear yet. Real talk, if you're looking for an upgrade, these are giving studio-quality performance for the everyday listener. They retail for $399 and are available starting today (Sept. 28) at Nothing, Amazon, and Best Buy.
The Specs
These headphones aren’t just a flex; they’re loaded with tech. We’re talking three drivers for deeper bass and clearer vocals, plus a design made from titanium and aluminum that stays light on your head. They’ve got plush cushions, a wide headband, and a massive 68-hour battery life. Nothing also claims they feature the best real-time adaptive active noise cancellation, using 10 microphones to block out the world. They were tuned with the legendary Metropolis Studios to bring that spatial audio heat.
Available in black, silver, yellow, and pink, the headphones also feature sleek cases with handles. V, who opened up back in August about his hearing loss treatment, said, “I’m excited to be part of this bold new chapter with Nothing.”
The Vibe Check
Nothing CEO and co-founder Carl Pei noted that V was the perfect partner because he “follows his creative instincts, not tried-and-tested formulas.” This collab follows Charli xcx, who became a shareholder and the brand's first global ambassador earlier this spring. Between the pro-level sound and the aesthetic, it’s a total W for music lovers.
Why it matters
Nothing is on a mission to make tech feel fun and creative again, and signing global icons like V and Charli xcx proves they are serious about cementing their place in culture—not just the tech industry.
